Mobile devices are increasingly used for customer reviews. Text messaging has traditionally been a communication method rather than an advertising channel, but that’s starting to change. Geofencing is a brand-new technology that enables businesses to target customers based on their current location.
Water supply businesses are using geo-fencing to target audiences in a specific area. For example, specific places can be targeted to let customers know that there is a business that delivers bottled water quickly in that area. Businesses are utilizing this feature to attract customers by sending them promotional content, which improves user engagement and your acquisition rate.
Water Delivery Solutions offers delivery management solutions with an advanced geofencing feature that helps you virtually define your delivery area on the map.
What is geofencing?
Geofencing on the map creates a virtual boundary around a location to trigger pre-programmed actions—such as sending SMS, email, or app notifications—when a mobile device enters or exits a defined geographic area. It uses GPS, Wi-Fi, or cellular data to detect the approximate distance to the defined boundary. Geofencing is a powerful tool for:
- Establishment of driver accountability
- Improving driver awareness and safety
- Tracking high-value assets and inventory
- Streamlining operations daily
- Increasing the business’s productivity
Geofencing is still relatively new. While many water delivery businesses experiment with the technology, there are more innovative ways to capitalize on its potential for long-term benefits. To implement geofencing, ensure you’re qualifying your prospects based on supply and demand, and make an irresistible offer for the best results. For example, if you deliver in a particular area, then you can send notifications of discounts and relevant information to attract your audience. They help increase clicks and user engagement.
How does geofencing improve customer engagement rate?
Text Messaging is Used Widely. Mobile notifications with geofencing have double the click-through rate. Once a geofence is established, the system sends alerts to the customers when a user enters or leaves the specified area. These alerts tell customers whether the device entered or exited the location.
Geofence alerts and reports provide your fleet’s location and enable them to determine if their fleet, whether a loaded trailer, vehicle, or piece of equipment, is moving or not. This matters especially in cases where construction equipment left on a site sets off a geofence alert after hours. It may also indicate a possible theft or off-hours use of company equipment by an employee or someone else. The system enables you to:
Better Targeting
By targeting users in a specific geographic area and filtering that area by specific targeting criteria, you’re much more likely to engage your customers.
Spend Effectiveness
Geofencing allows you to focus your spending on the customers most likely to be your users while reducing costs for less likely prospects.
Improved Data Collection
Combining all the collected information with online activity, buyer’s information, and web browsing history can help businesses enhance user experience, improve engagement, and understand user behavior.
Personalized Customer Experience
Personalize the user experience. If you’re making deliveries to a specific area, you can utilize the demographics of that local population and customize your promotions accordingly.
Competitive Advantage
Utilizing geofencing has proven widely successful for many big brands. Why? Geofencing can draw prospects away from other competitors.
Do you know? – Dunkin Donuts famously utilized geofencing back in 2016, to lure customers away from the competition by creating geofences around coffee shops in the area and sending targeted ads to those customers.
To conclude
Geofencing helps your water delivery business take your mobile marketing to the next level. Attract your customers and achieve a loyal customer base for your water delivery business. Schedule a demo to see how geofencing in our water delivery software works!
He loves to explore. His passion for helping delivery industries in all aspects flows through in the vision he has. In addition to providing smart solution to make delivery process flawless, Ravi also likes to write sometimes to make it easier for people from business industry looking for digital solutions.
